One of the key characteristics of the web is transparency. Operating with an unfamiliar and frankly uncomfortable transparency can also mean achieving clarity in practice and planning.

Communication is mandatory. Film-making as a craft is about storytelling. Storytelling seamlessly integrates with the interweb.

The global village is no longer a metaphor.

People may talk about you whether you can see them, hear them, or interact with them. And the fact that you can't, if you can't, means you're not connecting with customers, stakeholders, and communities all over and around the planet.

Activate and engage.

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The role emotion plays in the communication process cannot be underestimated.

The bonds we forge with other humans are the result of the conveyance and reception of that emotion.

If we want to reach people on the other side of the globe, through an electronically mediated "box" or "wall," what we want most is for them to feel what we feel.

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